Holiday Inn Resort Samui
Web maintenance and performance for a Samui resort on Webflow.
work-holiday-inn-samui-cover.webp- Client
- Holiday Inn Resort, Koh Samui
- Industry
- Hospitality
- Delivered
- Performance work, Bandwidth optimization, Ongoing maintenance
- Stack
- Webflow, Cloudflare, Microsoft Clarity
- Timeline
- Ongoing retainer
THE CHALLENGE
The site was burning 229GB of bandwidth a month against a 200GB plan limit, with July high season still ahead. The property was days from a forced hosting plan upgrade.
PageSpeed sat at 56 on mobile, where 90 percent of the traffic comes from.
THE APPROACH
Find where the bandwidth actually goes
One unused font file, still uploaded in the site's custom fonts, was consuming 49GB a month. That is 21 percent of total bandwidth from a file the site never used. Diagnosed in a day.
Serve less, from closer
Cloudflare edge caching so repeat visitors stop hitting the origin, images auto-converted to WebP/AVIF, and bot traffic blocked so crawlers stop inflating the numbers. Daily bandwidth dropped from around 6GB to 3.5GB.
Make mobile fast
Clarity showed 90 percent of sessions on mobile, so the optimization work went there first. PageSpeed moved from 56 into the 90s.
work-holiday-inn-site.webpTHE RESULT
PageSpeed
on mobile, where 90% of traffic is
found in one unused font file
21% of total bandwidth
bandwidth cut
same hosting plan kept through high season
“He communicates clearly, is proactive, and ensures both the planning and execution stages are well organized and easy to manage.”